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Welcome to the Savills Global Luxury Retail 2018 Outlook.
This edition delves into the geography of luxury retail; identifying which
cities have had the most luxury store openings this year, what markets
offer attractive expansion opportunities, and where are the emerging
investment markets in
Europe.Wealso detail our 2018 outlook for the
global luxury retail property market.
The unexpected bounce in luxury spend this year, with forecasts through to 2020
revised upwards, should feed positively into occupational demand in 2018.
Improved luxury spend by Chinese consumers points to a resurgence in
store requirements in China, and in those markets that receive high numbers
of Chinese tourists, such as Hong Kong and Macau. However, this activity
will be relativley constrained compared to historical highs with the focus very
much on the prime retail locations in these cities.
Globally, however, 2018 will see a greater focus on strategic and under-
represented markets. This is reflected in the target cities identified by luxury
brands. Savills track the active requirements of 30 luxury brands globally, with
the top target cities in Europe being Frankfurt and Munich, with Paris and
London also featuring in the top five. In terms of global targets it is the US
markets that dominate with Miami, New York and Los Angeles all identified as
key cities for new store openings in 2018/2019.
With our unrivalled knowledge of brand requirements and new entrants into
the market, we are best placed to advise and provide in-depth insight into the
key established and emerging markets.
This is further bolstered through thought leadership and market intelligence
from our specialist luxury retail research team. In recent years we have worked
with a range of clients within the luxury retail sector and advised on a number
of high profile transactions highlighted within this brochure. Our unique global
offering positions us to simultaneously advise on locations, values and key
property criteria throughout all major cities across the globe.
Anthony Selwyn
Head of Global Luxury Retail
Oli Fraser-Looen
Head of Cross Border Retail Investment




